2020 Diamond Awards

STRATA CREDIT UNION RECEIVES NATIONAL AWARDS PRESENTED BY THE CREDIT UNION NATIONAL ASSOCIATION, (CUNA) FOR OUTSTANDING MARKETING ACHIEVEMENTS

Staff

BAKERSFIELD, California, June 09, 2020 – Strata Credit Union was honored with multiple awards including two Diamond Awards, and the prestigious Clarity and Multifaceted Awards, presented by the Credit Union National Association (CUNA) Marketing and Business Development Council. The Diamond Awards represent the pinnacle of credit union marketing and business development that honor credit unions in 35 categories ranging from direct mail to website marketing to public relations and social media. This year, CUNA judges evaluated 1,295 entries based on strategy, design, production, creative concept, copy, communication and results. Strata Credit Union won the following awards:

Strata Credit Union won the Multifaceted Award for a compilation of its efforts in 2019 including its re-brand and new corporate identity rollout, logo design, web site re-design, look of new collateral, community participation and support efforts, advertising campaigns including billboard, radio, print, TV and digital media, and their high-visibility events.

Clarity Award: The Clarity Award is awarded to a credit union for the Most Sentimental campaign. Strata Credit Union won for its year-long 70th Anniversary Community Giving Campaign, “70-Wishes,” where the credit union fulfilled 70 wishes for people or organizations in need in their community.

Diamond Award – One-Time Event: Strata Credit Union won a Diamond Award that specifically recognized the efforts surrounding a specific event which was their 70th anniversary and name change, community-wide ribbon cutting celebration.

Diamond Award – Outdoor: This category includes any type of outdoor media including static and digital billboards, building signage, transit ads, car wraps and more. Strata Credit Union won in this category for their Name Change Announcement campaign.

“We are very proud of the response our marketing efforts have received from CUNA and our community,” Strata Credit Union President and CEO Brandon Ivie said. “Our team worked on many large-scale projects simultaneously last year that were created and developed entirely in-house. We are honored that their hard work has been recognized among the best in our industry.”

“This was our first year to enter the CUNA Diamond Awards, and we are so excited to share the achievements of our marketing team! Being acknowledged for our efforts is a true testament to the intentional collaboration and creative work our team delivers daily to serve our members and our community.” Strata Credit Union Marketing Manager, Michelle Garland said. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunacouncils.org/awards.